Custom WordPress Solution
January 10, 2017
Prepared by: Nanci Murdock
Prepared for: Alison Rodgers
Goals and Objectives
Brother International Corporation (Canada) Ltd.. is looking to create a user friendly-blog that best represents Brother Canada both in select product categories and as an employer of choice.
A custom WordPress solution must include two separate and distinct feeds:
1. Brother Canada, employer of choice (host for all LinkedIn posts, larger content on firm culture, business information updates)
2. HAD (Sewing, Labelers and ScanNCut) Needs to be visual, showcasing images (craftier, artsier); Lots of potential for creative content; capability to host video
1. Master pages: Homepage, HAD, Brother Canada
2. Generic pages (i.e. Contact Page) to be Brother Canada design
3. Every page of the website must be in English in French
4. Comprehensive linking strategy (within blog, and also to main website)
5. Social sharing a must
6. Clean, creative design; consistent with new website design/branding
7. Flexible to add pages, tabs, content; user friendly for Brother Canada staff and freelancer contractors
What Nanci Murdock’s web developers will do to assure Brother International Corporation (Canada) Ltd. project goals are met:
Design Specifications – We will have a further meeting to discuss exact creative and functional requirements for each of the page templates (Home, HAD and Brother Canada). Our team will deliver mock options in PDF for review by Brother Canada staff. After further consultation and revision, final designs for each template will be provided to Brother Canada. Coding on WordPress will not begin until designs have been finalized and signed off.
Features, design and function will include:
- header/footer per page
- sidebar per page (excluding home page)
- social sharing throughout website
- easy video, audio and image embed options
- all pages in English and French
- comprehensive internal linking strategy (and external to main website)
- flexibility to add, edit content
- transfer of existing blog posts, including SEO
Final review, audit and revisions – Final review of all pages, creative and functionality of website. Confirmation that all requirements for the Brother Canada WordPress blog project have been met or exceeded.
Customized Web Development and Support Solution $7,900
Customized web design and development – as specified in the deliverables section of this proposal and throughout this document.
Brother Canada’s WordPress blog(s) to be launched within 30 days (excluding Brother Canada turnaround time of design review) of asset delivery to Nanci Murdock. Estimated
time is 15 days for mock design delivery and 15 days development and coding (including blog content transfer).
If Brother International Corporation (Canada) Ltd. chooses Nanci Murdock to provide the comprehensive web development solution described, our timeline would proceed as follows:
|Initial Consultation & Design Phase||Collaboration between Brother International Corporation (Canada) Ltd. and Nanci Murdock to discuss Brother International Corporation (Canada) Ltd.’s unique functionality requirements; creative assets and finalized direction submitted to Nanci Murdock, design mocks submitted to Brother Canada, reviewed, revised and finalized.||30/1/2017|
|Coding of a customized solution to meet the requirements for design and functionality set out in this document. Complete functioning website (WordPress blog(s)) including links and social sharing delivered to Brother International Corporation (Canada) Ltd..||15/2/2017|
|Final review, audit, revisions,
|Nanci Murdock will collaborate with Brother International Corporation (Canada) Ltd. as needed to ensure that all requirements for the project have been met or exceeded. Nanci Murdock is happy to assist Brother International Corporation (Canada) Ltd. with any technical issues related to WordPress website launch.||21/2/2017|
To take advantage of this proposal and proceed with the project as outlined, Brother International Corporation (Canada) Ltd.’s next steps would be to:
- Accept the proposal as provided
- Discuss desired changes with Nanci Murdock
- Finalize and sign the contract
- Submit an initial payment of 25 percent of total project fee (negotiable as to Brother International
Corporation (Canada) Ltd. budget cycle)
Once completed, Nanci Murdock will contact Brother International Corporation (Canada) Ltd. to schedule a launch meeting to brainstorm and gather information in order to start work on the project.
We’re happy to make changes to project scope on Brother International Corporation (Canada) Ltd.’s request at any time, but may be subject to additional billing.
Why Choose Nanci Murdock?
The launch of a WordPress blog an exciting project that will provide Brother Canada with the potential for incredible ROI on content marketing. I have a successful background in sales and marketing, and specifically in the past few years, content marketing and social strategy.
As your Project Manager, I will offer my advice and support as to design, functionality, user experience and the prospect journey, but I will never lose sight that Brother Canada is the expert and Ambassador of their brand. I am a collaborative team member and can adapt to change or new information.
While I am competent at both design and CSS, HTML, I retain several contractors, experts in their field, to be available to ensure all deadlines or additional requirements are met.
It would be a pleasure to work with you on this project.
Terms and Conditions
Brother International Corporation (Canada) Ltd. will provide to Nanci Murdock all available creative assets, editorial text and visual content, and language translations needed to complete the project. Nanci Murdock will create any additional visual content required to complete the approved template designs.
Brother International Corporation (Canada) Ltd. will provide to Nanci Murdock a clean WordPress install on a server compatible with current WordPress requirement (details can be found at this link). In addition, Nanci Murdock will require full administrative rights to the WordPress install, as well as FTP access to the server. If an internal server, and a dedicated support person to assist Nanci Murdock with any issues, is not available, Brother International Corporation (Canada) Ltd. agrees to host the WordPress website at an external hosting company specializing in WordPress hosting (i.e. MediaTemple).
Once the project fee is paid in full to Nanci Murdock, any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to Brother International Corporation (Canada) Ltd. for inclusion in the website are owned by Brother International Corporation (Canada) Ltd. .
Nanci Murdock assumes Brother International Corporation (Canada) Ltd. has permission from the rightful owner to use any code, scripts, data, and reports provided by Brother International Corporation (Canada) Ltd. for inclusion in its materials, and will hold harmless, protect, and defend Nanci Murdock from any
claim or suit arising from the use of such work.
This agreement becomes effective only when signed by agents of Brother International Corporation (Canada) Ltd. and Nanci Murdock. Regardless of the place of signing of this agreement, Brother International Corporation (Canada) Ltd. agrees that for purposes of venue, this contract was entered into in Quebec, Canada and any dispute will be litigated or arbitrated in Quebec, Canada.
The agreement contained in this contract constitutes the sole agreement between Brother International Corporation (Canada) Ltd. and the Nanci Murdock regarding all items included in this agreement.
Like what you just read here?
Subscribe and never miss a single post (it's free).